Regina Romero enters a new stage: she modernizes. It is the rebirth of the personality of Regina Romero, the vision of a Mexican woman, who after the passage of time, rediscovers her authenticity and defined characteristics, but finds a way to express them through a contemporary and innovative design language. It proposes accessible fashion, seeking to create a luxury experience in every detail of it: from quality to design, clothing, sales and communication. It introduces a contemporary and at the same time timeless aesthetic. It is the creation of classic and avant-garde designs, manufactured with materials and processes that seek quality and sustainability while honoring the mastery of the Mexican artisan, and marketing effectively and using the latest technologies and trends. Our final purpose is that all the people, materials and processes involved in our purpose work with passion, professionalism, excellence, satisfaction and pride. We seek that everything in our company makes sense to be the best fashion brand in Mexico. Regina Romero becomes the "mindset" of an individual, independent, authentic, irreverent, free-spirited and timeless woman. It represents the new generation of determined women who embody a liberated and modern approach to beauty. A way of thinking that transcends ages. Regina Romero feeds on culture, on the treasures of her country. The brand's Mexican identity defines the design of its shoes, which adjust to all the moments and needs of the woman who wears them:

The Regina Romero woman of the 21st century.

The collection does not forget the heritage of this emblematic brand for marking the beginning of the Mexican fashion industry in the 80s, where it was a symbol of avant-garde and style. Regina Romero is reborn today, and proposes a fusion of international trends with Mexican know-how.

The quality of always and forever.

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