OUR HISTORY AND MISSION

1964

OUR HISTORY AND MISSION

In 1964, the couple Carlos Romero Huxley and Regina Calzada de Romero entered the leather business. They formed a great team since Carlos was in charge of the family tanneries in Monterrey and Regina had experience in sales of women's accessories. Always independent, modern, enterprising, with good taste and passion for fashion. He knew what women were looking for at that time and the launch of the Regina Romero brand was the answer.

1973

FEMALE FOOTWEAR

In 1973 they begin the manufacture of women's footwear. In 1984, after more than 10 years of experience in the high-end Mexican footwear market, the Regina Romero brand opened its historic store in Presidente Masaryk in Mexico City. After this great event for Regina Romero , the vision of a woman crystallizes, that of Regina Romero herself :

"What I propose is footwear for today's Mexican woman: a contemporary-timeless design, manufactured with European quality standards, and taking advantage of the thoroughness and passion of Mexican artisans."

– REGINA ROMERO

80's

QUALITY STANDARDS

For the first time in the 80's, El Palacio de Hierro began to sell Regina Romero footwear and women recognized our essence as a Mexican brand of quality and global design. The brand shows great growth and the four children of Carlos and Regina join the team.
Regina Romero focuses on design proposals that meet the needs of Mexican women and high quality standards at an international level, creating an essential brand in the market.

INCREASE

LOCAL CONSUMPTION

During the economic crisis and the devaluation of the peso at the end of the 80's, Regina Romero began to develop great products with the high range of national suppliers with high quality standards, promoting the national footwear industry and local consumption. During the following 15 years Regina Romero, in addition to her own stores in Mexico City, Monterrey, Cuernavaca and Acapulco, has a presence in 4 large department stores. "Fashion is nothing without a story, a vision and a commitment."

2000

THE SECOND GENERATION

In 2000, the second generation takes over the brand. Jorge Romero strengthens the company and from this important changes arise. In 2017, she launched the online store so that today's women who live in a digitalized world can have access to Regina Romero products, create a commitment to the environment by using water-based glues and sub-leathers. -produced, the first clothing models are designed and accessories products such as bags and wallets return.

IMAGE RENEWAL

FEMALE FOOTWEAR

Jorge Romero takes responsibility for the growth of the brand and Sabrina Herrera Aspra, businesswoman and philanthropist, passionate about Mexican fashion, joins the team. Together, they begin the adventure of renovating the historic Regina Romero, a fusion of expertise in the footwear industry, by Jorge; with a solid career as a businesswoman and Sabrina's marketing strategist. With this makeover, the unique and standout design that used to identify the brand is also revisited, with Paris-trained designer Montserrat Vega taking charge.

As of this year, Regina Romero participates in prestigious international fairs, presenting her collections to buyers and boutiques from all over the world, and begins an expansion to export national footwear. Putting Mexico on high as one of the leaders in the creation of footwear. In 2019, the construction of the new physical store in Lomas de Chapultepec begins, thus offering a new way for clients to live the Regina Romero shopping experience.