My mother, Regina Romero, from the 70's saw that the supply of shoes in the national market did not have high quality or their own design. What was found on the market were copies without quality control, and even when there were European brands, the shoes were not manufactured with the same quality standards as in their country of origin. The market in Mexico was closed to imports, so there was no need to make an effort, it was in a comfort zone. Due to the above, my parents have the vision and see the possibility that, with the excellent Mexican workforce, footwear of the same quality can be produced, in every aspect, as Italian and French shoes, which are recognized worldwide for its high design and quality. So my parents set themselves the goal of setting up a factory in which high-quality norms and standards were implemented, while at the same time "tropicalizing" it for the foot and taste of Mexican women. In 1973 the process began that culminated in 1984 with the birth of the Regina Romero brand. At this time I was already involved and together with my parents we visited for years the international fairs of Milan and Paris, where we brought the concepts, from there we went to the factories of lasts and heels in Forlí, Florence and the Romagna area in Italy. , where the high-quality Italian factories such as Gucci, Ferragamo, Casadei, Sergio Rossi, etc. are located. Thanks to these relationships, we were able to meet specialized technicians in the manufacture of footwear, whom we brought to Mexico to advise us on the details that give value and quality differentiator. This is how we hired the advice of Nino Cazolaia and his team for years, with whom we learned design, pattern making and the key points in manufacturing that give quality. The value of a good shoe is not only in its design, pattern, last and manufacturing, we must add the quality of the materials such as the leather, the lining, the sole, sole, counter, cap, interlining, etc. some that we continue to import from Italy. A good pair of shoes takes 9-12 months to develop, from concept to ready for you. But it has taken us 46 years to be and maintain the name of Regina Romero, as the best quality Mexican shoe brand. I write the above, because some people talk about whether a product is expensive or cheap. I think it is important, when "investing" in a pair of shoes, that what is being compared is the VALUE. Values:

• The Price/Quality relationship.
• The original design - elaborate from the concept of international fashion to land it in an original and unique design.
• Durability- good shoes, with normal care, if they are of quality, last for years.
• Comfort - which is born from how a last is created and "cured", that is to say that it is tested over and over again until it is 100% comfortable.
• The materials - for example, our skins, in addition to being soft, are aniline tanned, that is, the perspiration and softness of the skin is maintained when dyed.
• The accessories - for example, in our soles we use cotton fibers imported from Italy that, when flexing the foot inside the shoe, will not generate any friction that hurts the sole of the foot.
• Manufacturing- take care that each one of the almost 100 processes, almost all manual, are carried out, always, with the highest quality standards.
• Personalized service and brand values ​​- we recommend you read the BLOG: Teachings of Regina Romero to her son Jorge Romero .
• Technology - knowing how to combine cutting-edge technology without neglecting the most important thing, which is the human part and the hands that work on the shoes.
• Human capital - fair treatment and well-paid pay, coupled with a team that is passionate and proud to work and belong to a brand like ours.

The foregoing applies to large international brands, as well as to Regina Romero.