In these times, the world invites us to consume. We are constantly bombarded with advertisements for new brands, discounts, new items and much more. Not only that, we also live in a constant cycle of instant gratification —that little burst of serotonin that we get when receiving a new package but that almost always disappears after a few minutes—that pushes us to buy more and less intelligently .

At Regina Romero we are not against consumption, on the contrary, however, we oppose those purchases of products of low value , which only make us happy for a few seconds and which only contribute brief trends to our lives. In other blogs we have talked to you about the damage that fast fashion can cause. From a negative impact on the environment, to the social conditions in which those who produce these garments work. If you want to know more about this, we invite you to read: “Fast Fashion vs Slow Fashion” .

A product worth purchasing must have incredible quality , superior design but, above all, the ability to transcend time . In this blog we want to share 5 questions that you should ask yourself before buying any fashion item, so that you can be sure that it is a good purchase .

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HOW DOES IT MAKE ME FEEL?

Before making the decision whether or not to purchase a product, we must ask ourselves: how does it make me feel? Is it an article that excites me, fills me with happiness, or do I simply feel neutral about it? The things that come into our hands must be products that give you something in the long term ; those that you see yourself using over and over again .

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WHO BACKS IT?

At this point we ask ourselves about the entities external to the brand itself that support it. Is it a product from a reputable company ? Do you have the appropriate certifications for the type of product? Are there other companies willing to work with them ? If the answer to these questions is no, perhaps we should reconsider our purchase.

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WHAT IS ITS ORIGIN?

If we have already reached this moment, the product we have in our hands must be worth it, although it is not enough. If we follow the line raised above, regarding fast fashion the logical question must be: where does it come from? how it was made? who did it? It must be possible to trace its origin , since it is important that we know what is behind each of the products we purchase .

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DOES IT MEET THE QUALITY STANDARDS THAT I AM LOOKING FOR?

There are organizations , institutions and companies , both national and international, whose job is to review the quality of each of the products we want to buy. There are public institutions , such as Profeco , and private institutions , such as the International Marketing Association , but it is also necessary to evaluate whether it meets our own standards of quality , price, etc.

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WILL I STILL KEEP THEM IN A YEAR?

One of the golden rules of minimalism is that if you haven't used this or that thing in the last year you should say goodbye to it. Why accumulate products that do not give us anything, neither sentimentally nor materially? It is always better to choose to keep few , of good quality and that really connect with our personality rather than just accumulating to fill a material void.

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These questions are a small guide so that every purchase you make is a conscious purchase . We hope they help you make the items you keep in your life really part of it and reflect your personality . Always remember them before making a purchase, let's make sure that we do not consume impulsively, otherwise we only contribute to the pollution of the planet and a visual pollution of our own lifestyle.

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