THE IMPORTANCE OF A BRAND

Brands serve to differentiate the quality of products.

For a brand to be a benchmark of quality, it must pass the test of time.

Own names

behind the brand

Using your own name in the world of fashion it means that there is someone who is so convinced of what he does, that he puts his own name on it.

What a brand represents

Big brands always represent a:

legacy of quality

They are articles or garments that will be with you for years, some of them are even passed from generation to generation.

WHAT BIG BRANDS HAVE IN COMMON

• • Own name
  • Heritage and Identity
  • Exclusive and Timeless Designs
  • Self Essence
  • Handmade
  • Quality that has passed the test of time
  • Personalized attention

Fantasy Names

They are normally used in "Fast Fashion"

• Fashion in large volumes.
• The focus is not quality.
• It is normally focused on seasonal trends, the goal is not for the products to last over time.
• Quality is linked to price.

tradition and name

Brands that choose to use the full name of their founders (first and last name) or just the last name are perceived as a projection of the person.

The most prestigious brands in the world have kept the name of their founder, because it is not only a trajectory of decades but also the reputation, authority and influence of an artist.

source links

https://www.forbes.com.mx/forbes-life/top-10-las-marcas-de-luxury-mas-valiosas-del-mundo-en-2018/

https://www.dinero.com/businesses/articulo/the-100-most-luxurious-brands-in-the-world/144477

https://www.eleconomista.es/status/noticias/7956877/11/16/Las-mejores-marcas-de-calzado-de-luxo-a-examen.html

http://economia-empresa.blogs.uoc.edu/es/manolo-blahnik-los-manolos-de-los-famosos/

https://mx.hola.com/biografias/carolina-herrera/

http://taller-fdp.com/salvatore-ferragamo-legado-de-luxury-and-elegancia-italiana/