THE IMPORTANCE OF A BRAND
Brands serve to differentiate the quality of products.
For a brand to be a benchmark of quality, it must pass the test of time.
Own names
behind the brand
Using your own name in the world of fashion 
it means that there is someone who is so convinced of what he does, that he puts his own name on it.
What a brand represents
Big brands always represent a:
legacy of quality
They are articles or garments that will be with you for years, some of them are even passed from generation to generation.
WHAT BIG BRANDS HAVE IN COMMON
- Own name
- Heritage and Identity
- Exclusive and Timeless Designs
- Self Essence
- Handmade
- Quality that has passed the test of time
- Personalized attention
Fantasy Names
They are normally used in "Fast Fashion"
- Fashion in large volumes.
- The focus is not quality.
- It is normally focused on seasonal trends, the goal is not for the products to last over time.
- Quality is linked to price.
tradition and name
Brands that choose to use the full name of their founders (first and last name) or just the last name are perceived as a projection of the person.
The most prestigious brands in the world have kept the name of their founder, because it is not only a trajectory of decades but also the reputation, authority and influence of an artist.
María Luisa Méndez
El día 28 recibí mis zapatos, ISABEL, me los regalo mi esposo!!, me encantaron y me siento orgullosa que estén hechos en México 🇲🇽, felicidades!!
05/31/20