According to the Royal Academy of the Spanish Language , exclusivity is a feature added to a thing or person that is unique among others. It refers to the exceptionality of its qualities and the specialty of its existence. An article can be exclusive, also a place, even a relationship.

In the world of fashion and marketing , branding or promoting something exclusive is often used interchangeably with limited edition . Both are used as a sales strategy that generates scarcity and urgency among consumers as if this exclusivity provided an intrinsic value to the piece.

However, value as such is a quality or set of qualities by which a person or thing is appreciated. That is, for a product to have value , it must be made up of many qualities that add up as a whole; exclusivity is only part of these properties.

In order for exclusivity to count as added value , it must be accompanied by quality materials, good customer service, good workmanship, a practical solution to a particular problem and an endless number of singularities that would take forever to list.

Many times exclusive designs are made for specific people. At Regina Romero , our collections are designed for intelligent women , who care about their aesthetics and the environment, but above all, who appreciate the value of what is truly exclusive.

Read blog: “The Regina Romero Woman” .

Our exclusive collections and designs are created with women in mind who make conscious decisions about their purchases. We focus on creating timeless, durable and trend-setting models that add value. Just as a person is an exclusive and unrepeatable design , so is a woman who decides to wear Regina Romero.