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Demystifying Yellow.

20 April 2021

Yellow is one of the most controversial colors on the color wheel. There is a well-known saying that speaks of this color: "the one who dresses in yellow, trusts in her beauty and is too coquettish." But, what does yellow have that makes us distrust it?

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Eva Heller in her book "Color Psychology" explains that pure and bright yellow is a color that demands attention. In contrast to black, it is the most striking combination that exists, which is why it is used in traffic signs. Historically, this tone is associated, either positively or negatively, with excesses.

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However, yellow is also the color of the sun and heat. It is closely related to spring and is considered the most optimistic, cheerful and energetic color. In addition, it conveys a sense of success and happiness when using it. Let's think that if we really trust our beauty, this color only has good things to contribute.

It should be noted that yellow is a universally flattering color. There are more than 100 shades of this pigment within the visible spectrum of human beings. Well chosen, yellow can adapt to our skin tone, hair and eyes. Women with darker skin can use its more intense version; while those with a whole skinned or fair, can bet on pastel tones.

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This year Pantone chose yellow (13-0647 Illuminating), along with gray ( 17-5104 Ultimate Gray) as the color of the year for its positive qualities.

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“The marriage of timeless Ultimate Gray with the vibrant yellow that represents the Illuminating expresses a message of positivity combined with strength. This practical and solid yet warm and optimistic color scheme offers us resilience and hope. We need to feel encouraged and comforted; it is something essential to the human soul.”

-. Leatrice Eiseman, Executive Director of the Pantone Color Institute .

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For this and more, yellow has become an important protagonist in most of the Spring-Summer 2021 collections. If what you prefer is to incorporate it into your feet, in order not to risk too much, you can use any of our models available in this color. Remember that you will transmit joy and optimism.

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For sale: SONIA yellow, LUCY yellow, CELIA beige and LUCIA beige.


Inquiry Links:

https://www.pantone.com/eu/en/color-of-the-year-2021

https://meaningofcolors.com/psicologia-del-color-eva-heller/

http://132.248.9.195/ptd2013/Face-to-face/0705381/Index.html

http://132.248.9.195/ppt2002/0319784/Index.html

https://www.glamour.mx/moda/guide-of-style/articulos/el-poder-del-amarillo/5636

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