The beginnings of Regina Romero were not easy at all . From the beginning we positioned ourselves as a 100% Mexican fashion house and, despite being pioneers, gaining the trust of buyers was quite a challenge . Along this path we have had several allies , within all of them, El Palacio de Hierro is one of our oldest friends . 35 years ago they bet on Mexican talent and today we continue to collaborate together.

Like Regina Romero , El Palacio de Hierro is a Mexican company with a long history . Its first branch was founded in Mexico City in 1891 with inspiration from French department stores such as Le Bon Marché .

We also share a bit of history in common , as our founder , Regina Calzada de Romero , who came to CDMX when she was only 16 years old, discovered her love for fashion while working at El Palacio de Hierro .

If you want to read more about the history of this unique Mexican woman, we invite you to read: "Who is Regina Romero?"

Throughout these 35 years we have worked constantly with El Palacio de Hierro , even occupying a table of honor at El Palacio de los Palacios in Polanco . However, over the past several months , we have strengthened our relationship by reintroducing a special selection from our footwear collection at various locations across the country. This selection is carefully curated thanks to an expert team in the shopping area of ​​El Palacio de Hierro .

On March 30 we received a very special visit from this purchasing team. They visited our offices in order to get to know our new Fall-Winter 2022 collection —one of our largest and most ambitious collections to date, as it incorporates all kinds of silhouettes, heights and textures— and to make a pre-selection of the models that they can find in the branches of El Palacio de Hierro .

We are very excited to show you our new collection but, above all, to let you know the impeccable repertoire of models chosen by the El Palacio de Hierro team . We are extremely grateful to be able to form ties of support between Mexican companies who, for more than 30 years , have relied on Mexican talent and bet on the vision of a Mexican woman and entrepreneur .

References:
https://es.wikipedia.org/wiki/El_Palacio_de_Iron