Many years ago, reading a science fiction book was a wide-open window to infinite possibilities; unimaginable worlds that raised realities, at that time, impossible. And today, however, it is impossible to see ourselves far from them and we know that everything is advancing at a dizzying pace.

Art by Chris Moore, once used as the cover for "Do Androids Dream of Electric Sheep?" by Philip K. Dick, which would give rise to the film "Blade Runner", by Ridley Scott.

The trends that we will talk to you about today have been harmoniously integrated into our entire universe: fashion, decoration, food and drinks, etc. They are trends that transform our lives and our interaction with the world. And it is from that place, where they inhabit us at the same time that they are reflected in fashion and our environment. In actuality itself, actuality itself gathers dust and demands a constant renewal of itself.

In principle, our brand was created by a woman ahead of her time; Full of style and with a passion for the avant-garde. That is why we present these global trends to you, so immerse yourself in this sea of ​​news, innovation and beauty.

One of the most controversial topics at this time is undoubtedly Artificial Intelligence. The various opinions on its use swing dizzyingly from end to end, with its most radical sides being danger and assistance to life.

But, if we think about its daily use and specific activities such as design, AI has improved productivity, since designers can focus on the creative aspect, while AI solves technical aspects and processes that, if not used, would take hours. .

Finally, AI tools are helping people with the tasks they do not want to do, which could improve their quality of life and bring them closer to living better experiences, achieving their deepest desires and even making their dreams come true. The ideal would be to adopt an experimental attitude and obtain the maximum benefits from this experience.

This time, the longing for the fashion of other times does not only imply an aesthetic issue or the obvious eternal return. Fashion is gradually merging with needs and personalization; We want everything to be unique and made for us. There is a delicate mix that combines office clothing with artisanal customization to achieve a unique style, without leaving aside the professional identity, but adding its own stamp.

The key is to combine second-hand items with new items, and that our garments have a basic line that adapts from an important meeting to a casual weekend. Urban planning, haute couture, eighties trends, blazers and second-hand pieces make up a wardrobe that demands much more from this world and seeks to be more inclusive.

Sabrina model

There are vibrant colors that radiate light and a feeling of warmth and life. Let's think about Seville oranges or Mediterranean apricots.

We live in times of uncertainty, so a color that enhances the mood and injects us with hope and positivity has established itself as one of the strongest trends of 2024.

Apricot Crush is a color that returns to balance and whose light gives us a feeling of well-being in the midst of the great concern we have for the future. The beauty that inhabits nature dresses fashion and spaces with this color that evokes serenity and youth.

Claudine model

As if the world itself was seeking its own balance, the warmth of Apricot Crush plays with Denim Blue; colors that are complementary on the color wheel.

Mitzy model

But the denim trend arises from an urgency to solve the ecological disaster that excess clothing waste has generated. Biodegradable denim, or at least the fact of recycling and rejecting the fast fashion model, will be key to building a path that takes us away from a polluted future.

lizzy model

Natural resources are rushing towards exhaustion and we have reached the end of abundance. It is time to generate alternatives that maximize harvests and minimize the use of soil and water, which is why plant-based milks are emerging as the great pioneer for creating food and beauty products. Plant-based milk extraction is planet-friendly and by extracting ingredients from plants several times a year, it is non-destructive.

Globalization led to an interconnection between spaces that to this day has led to linking us with places that seemed extremely remote or that we would never have imagined.

On the left, "Ladies' Table" by Edward Hopper

This phenomenon has given rise to a wave of chefs seeking to fuse world cuisines with elements of the traditional cuisine of their ancestors and flavors never before explored. Its strength is such that it will not only inspire recipes, but also packaged foods and drinks.

References

https://www.wgsn.com/insight/p/article/658fc24a8bd05fada7578390?lang=es