Interview with Luisa Altamirano
One of Regina Romero's premises is to empower women and connect with their essence through our shoes. That is why, recently, we have taken on the task of talking with empowered women who live the ideals of our brand: with grace, elegance, confidence and always aware of their dreams and their path; women Regina Romero.
sabrina model
Today I want to tell you about the interview we had with Luisa Altamirano, a life and business coach who, in addition to celebrating the recent publication of her book " Vibrate high, always shine " , is one of our most loyal clients. Luisa, who expressed herself as happy and grateful to be with us, and of course, we were honored to receive her, demonstrated her courage and passion throughout the interview.
Luisa, at the presentation of her new book
J: What does being an empowered woman mean to you and how do you live it through what you wear?
L: One of my characteristics is excellence in everything; This also applies to my wardrobe. Everything I use has intention. For example, today I'm wearing this ring that belonged to my grandmother, which I use when I need to connect with important things. And, in answer to your question, an empowered woman knows herself, she knows what she wants, how and in what way she achieves it; She is a woman who respects others, who loves herself and others.
J: Let me tell you; As a man, I see it. These women are sovereign of their lives.
L: I love what you say! What do you understand by sovereign?
J: Women who have a purpose in life, in all aspects. This will create a legacy that, in the end, you will share with a person, a couple. If they are both sovereigns, they will create a team. I had to see it with my parents; My mother, to this day, is the sovereign of her life and has been so since a generation where that was not customary. That's how my parents formed a team.
L: That's right, Jorge. Roles are changing; We must have new beliefs. The sovereigns of our lives, we team up with others. And I see that you like the sovereigns of their lives, you even reflect it in your posture. Nowadays, men look for women like that.
J: And that is also what we look for with our shoes. We want to give an experience of a sovereign, of a great woman. We do not sell shoes, but a unique experience.
L: I'm going to tell you a secret. An empowered woman has fear, anxieties, frustrations, sadness... that is why we need elements to dress, to position ourselves, to act, to feel beautiful. I am a multifaceted woman. My Regina Romeros accompany me at all times, especially when I am afraid.
I am a coach and I have given support to men; and I have discovered that they are brave men, who know how to go within themselves, connect with themselves. As women, we value that.
J: And that is reflected in your new book.
L: I brought you one, Jorge!
Luisa dedicates her book
J: A moment ago you were talking to me about shoes, about your fears. Tell me a little more.
L: When there is fear, you have to look tall, pretty, confident. The heels are spectacular and the platforms give me solidity and firmness. Those are my favorites and I am 100% Regina Romero, because your brand helps me be successful. When I give lectures and someone asks me about my shoes, I always say I wear them, because I recommend to people what works for me.
Our model Lorraine was one of Luisa's favorites
J: We seek that, to give you energy with what we do. I am passionate about making shoes because you create from scratch, since you will bring three plans. The last must be perfectly balanced. All of this emanates that energy. I am interested in the balance of the last, that it is well made. It is important for your spine, your firm step. Then we cut the skin, the lining... It's impressive! We even make variations by size: a heel, even if it is the same model, will not be the same for a size four, five, etc. shoe. We give balance to all. Additionally, I stamp them with my mother's name, which makes me proud and is also a great responsibility. We know that with these shoes, you will have a different experience.
L: You are the number one brand being family. I come from a family of entrepreneurs, I work with businessmen and I greatly honor family values. It is clear to me that through your shoes, you transmit those values. Everything you tell me makes sense to me; I feel those values and that balance at every step. I hadn't thought about it, but this is what gives me incredible security.
J: When I was 21, leaving university, I saw my parents' passion for making shoes. At that time, malinchism in Mexico was excessive: manufacturers used foreign names, even though they were Mexican producers. But my mother was brave and wanted to design and put her name on the brand. It scared me, but I knew he was right. The names of foreign brands were the names of the passionate people who made things, their own names, like Christian Dior... they existed. My mother also existed; I knew that was the differentiator.
L: I consider myself a passionate woman, and it is incredible to meet a businessman who is passionate and aware of what he does. I see that not only are they beautiful, but behind each one there is a lot of technology and a lot of knowledge.
marilina model
J: In each model there are many details that I would like people to see. This work increases the cost by the value of the work and I connect it with your book, where you tell us that it is always possible to live better than we are now. Why not have a well-made, durable, timeless, comfortable product that will make you feel incredible, but above all, yourself? This goes hand in hand with what you write.
During the interview, Luisa measured several of our models, such as our Alais platform
L: We are aligned in values, Jorge. I already want all the models! I have had shoes for many years. They are my investment. I'm used to abundance.
J: Our leathers are delicate due to their workmanship, but of great quality and the structure of our shoes gives you great comfort. You, a coach close to these topics, how do you see a product of this type?
L: It is the return on investment. I love finances. What's better than investing a certain amount in something that will last, that will make me second, that will make me look chic? They are a beauty! Skins, textures, aromas... You have to know the distinctions to see the beauty in life. That's a finesse. And I admire that they always innovate, they go further, they are always giving us more. I didn't know you as such and I'm fascinated. These shoes are experience, but above all they are love and passion. Today I am happy to understand everything you have told me, especially regarding the balance. Balance in life is essential.
baby model
J: We have achieved a great balance, especially with Montse, our designer. She is a young woman who has connected with what my mother forged and has captured our DNA to create unique designs. Not only do you look good, you feel good, you vibrate high.
Our designer carries the enigma platforms
L: I always look for comfort. I know RR are gorgeous, but I buy them because they are extraordinarily comfortable.
J: Comfort and timeless, avant-garde design are RR values. They are a great differentiator. I've been doing this for 40 years and my family has been doing this for 50.
L: There are few Mexican companies with a track record like this, in addition to the crises they have experienced.
J: You don't know! Between earthquakes, economic crisis, the entry of low-cost synthetic footwear. Fortunately, at a crucial point I met Sabrina, another ruler of his life. Together we managed to make a radical change because he believed in me. In all this time we have made 1 and a half million shoes, but of great quality. It sounds like a lot, but at the same time it is nothing. For example, China produces much higher figures and we are one of the only two Mexican brands sold in Palacio de Hierro.
Sabrina Herrera has been a fundamental piece for the development of Regina Romero in recent years
L: But there is quality, it is not comparable. Furthermore, RR is spread by word of mouth. A recommendation among friends. Tell me, how does what you're telling me make you feel?
J: With fear and responsibility...but I remember your message: vibrate high, always shine. This is a message that is directed from workers to leaders.
L: My book is made with the heart, like your shoes. It is to have a happier, fuller life; It is a timeless book, just like your shoes, because wisdom is ageless. I am impressed by how you speak from spirituality, you are a complete businessman. We must aspire to be the best human beings
J: I've always known that there's something different about my shoes. An energy that generates something. They are made with love, with passion, they vibrate high. And today I want to give you something.
Luisa, excited, receives a pair of our Laura platforms
L: I love gifts. These are party shoes, and I know I will wear them tonight.
J: Luisa, you are a multifaceted woman who is passionate about living well and treading well.
L: But with Regina Romero! I am excited, grateful... You and I have a great responsibility with Mexico and the people. And you know what? A sovereign woman knows the importance of transcendence.
Ingrid Díaz
Me encantó la entrevista, es muy interesante conocer el punto de vista de una mujer emprendedora “soberana” y de un empresario con un negocio familiar dirigido a mujeres.
Personalmente amo los zapatos, especialmente los tacones, soy abogada y para mi en mi profesión mi arreglo es importante y al igual que Luisa para mi los zapatos son una forma de sentirme bonita, segura y más que empoderada sentirme bien conmigo misma y con lo que proyecto.
Tengo varios zapatos de su marca y amo la calidad y comodidad de estos, son hermosos.
10/31/23
Edna
Es muy grato conocer historias de éxitos que a mi como mujer me inspira a seguir adelante Felicidades
10/25/23
Lupita
Mis favoritos los tenis urbanos
Son bellos cómodos elegantes
Para mujeres como yo trabajadoras y que necesitamos vernos lindas 😉
10/25/23