Miguel de Unamuno, Spanish philosopher and writer of the generation of '98, is credited with the saying "progress consists of renewing oneself", the essence of which was quickly captured until reaching the well-known phrase "Renew oneself or die."
Miguel de Unamuno, author of essential novels such as "Fog"
The passage of time brings new developments and profound changes. In the case of a fashion brand, like us, change is the only constant, since we work in a volatile industry.
Our Zia model is an example of a classic silhouette renewed to adapt to current trends.
And yet, we have created a particular scenario. This volatility has not prevented us from preserving our essence. At Regina Romero, we have achieved a delicate balance between innovation and tradition.
My mother, with her classic elegance, is an example of timelessness and modernity, since in her time it was unthinkable and almost impossible for a woman to create her own brand.
This is much easier said than done. In retrospect, we started as a traditional brand, with high-quality, classic models, always seeking to maintain elegance and bring the best of international fashion for Mexican women. That hasn't changed, but it has evolved.
Regina 75 . An example of a classic that is renewed
With the arrival of our designer, Montserrat Vega, the brand took an unmatched turn. The designs did not lose their timelessness, but took a unique turn, much more contemporary and revolutionary.
Montserrat Vega wears our Reni model
In manufacturing, we continue to innovate with the technology of our lasts and soles, to make them more suitable for your feet and give you the greatest comfort.
Lua model
Searching for new quality leathers with international recognition has become our mission and proof of this is our presence at events such as Futurmoda, as well as creating new hardware for our shoes.
We adapt trends to create timeless models; We aim for each pair to be a revolution in the season to which it belongs and in your closet, from its design to its creation.
The leaps and bounds of technology have also been part of the outline of our path. The sentence "renew or die" was never more present than at that moment when we had to close our store on Av. Presidente Masaryk and decided to evolve to the current purchasing model, e-commerce.
But a single channel for our clients is not enough, especially in a time where, little by little, we find new ways to connect. At the end of 2023, looking for new ways to connect with you and provide security, we launched our shopping app for smartphones, available for Android and iOS.
This great leap was just the beginning. Although we maintained our sales model in a physical store - now in our boutique in Mount Lebanon - online sales and social networks became essential to reach more of you and for our brand to have international recognition.
Our physical boutique is also dressed with seasonal trends.
Finally, this technological revolution within our brand led to recognition by Google, the great digital giant. Google approached us by recognizing us as a highly prestigious company with a great track record.
We know, better than anyone, that styles evolve and trends change, but elegance remains. Therefore, our tradition is to always do the best, in the best possible way. And that is the only point in which we are not willing to change, because that value has made us remain as a brand and before you.
Calypso model
Yeymy Mancilla
Muchas gracias por su esfuerzo y trabajo ☺️
01/30/24
Claudia Díaz Marín
Me encantan no mueran sigan renovándose,zia un ejemplo de innovar,bien por eso, éxito en este 2024.
01/30/24
CCeli Zoila Gutiérrez Partida
Buenas tardes Jorge Romero, excelente información. Soy una mujer clásica y elegante y Regina Romero es el calzado que aporta a mi vestuario dicho sello. Poseen una excelente calidad y comodidad inigualables. Ayer recibí mis botas spirit y las amo. Que tengas una hermosa tarde. Bye, bye.
01/24/24