Over the years , living organisms change and adapt to their environment. This process is known as evolution . It is very common for us to hear about evolution in biological terms, however, we forget that any institution , such as a brand , can and should evolve.

Since 1984 , Regina Romero has been dedicated to designing and manufacturing the best shoes in Mexico , always keeping in mind the needs of Mexican women ; this is our essence . Today , almost forty years later, we are committed to maintaining our DNA , but always knowing how to adapt to the new times and challenges that are presented to us.

JIMENA MODEL

For the new Spring-Summer 2022 collection , a campaign and a new image were created from the moment the collection was conceived. We create a new universe that, in turn, reflects a new aesthetic , an elegance that crosses time , that persists and exists.

GORGEIAN MODEL

We wanted to reflect the values ​​of the brand: quality, design and comfort , contextualizing them in a modern universe adapted to contemporary women , regardless of any characteristic or stereotype that could define them. A new manifesto was created to represent this essence , where we describe and reflect this character, a character that has been defined since 1984.

The new image was made in three different environments where the pieces of a modern universe were reflected. The personification of the designs was crucial to gain an appreciation of their use and style. Each piece in the collection is unique , created specifically to fulfill a function and a desire.

Regina Romero remains true to her essence, and evolves over time, with each collection and with each step.