Closing the year we always like to do a reflection exercise. We appreciate both the successes and the lessons learned.

2019 was a key year for the transformation of Regina Romero. Thanks to your comments and suggestions, which we always read and take into account, this year we achieved the following at Regina Romero:

1. Low and medium heels.
2. Comfort in the dress shoe.
3. Leather and rubber soles.
4. Made in Mexico with Mexican suppliers.
5. Physical Boutique
6. Curated Collection at El Palacio de Hierro
7. Login to www.liverpool.com.mx
8. International expantion

We launched the 4 cm heel Collection. A sophisticated collection for demanding tastes: Spectacular design, detailed handwork with a new "JARC" comfort technology developed in Regina Romero.

The new collection of 7.5 cm heels, both in slim heels and in the new and modern block heel. Timeless and feminine designs. The challenge was to create new comfortable designs to wear both during the day and at events.

The new collection with rubber sole. For Regina Romero, a challenge was finding the highest quality rubber soles to provide you with comfortable and modern shoes. The high degree of design and manufacturing, with the meticulously elaborated details, was how we decided to offer models with a sport sole, but that at the same time denoted the quality of the leather and the design.

We created the SPORT or "Urban Tennis" collection, because we know how important it is to always wear a quality shoe.

With my entire team, we reflect on what we consider the most important of this 2019 and for the new decade that begins:

1. The most important thing is your experience and total satisfaction.
2. We will never stop looking for a way to serve you and serve you as you deserve.
3. Always find a better way of doing things.
4. Continue working with passion to put Mexico on a global level.
5. As my mom, Regina Romero, says, comfort and quality come first.