Borders are generally associated with the adjoining of one country to another . The Royal Spanish Academy shows as synonyms of this word limit or end . For us this concept does not represent a conclusion or, in narrative terms, a denouement . And it is that the end of something is always accompanied by a beginning . The past year was full of challenges. However, we are ready to turn the page and set ourselves more ambitious goals that, with the help of all of you, we are sure we will achieve .

Over the years we have learned that clearly visualizing our goals is the key to success . At the beginning of the year we sit down to talk with our team to set individual goals and , subsequently, collective ones . This year, even with the distance, was no exception. Regina Romero is at a key moment of expansion . Our growing presence in department stores, online and offline, is re-positioning us as one of the most important Mexican fashion brands in the country. Below we want to share some of our plans and purposes , as a company, for this new year, 2021 .

EXTENSION IN THE IRON PALACE.

As of today, you can find some of our models in 8 branches of El Palacio de Hierro (Polanco, Santa Fe. Satélite, Perisur, Guadalajara, Querétaro, Interlomas and Puebla). We hope that by the end of this year , you can find our models in a total of 12 stores throughout the Mexican Republic. One more step to be closer to you . In addition you can also find our designs in their online store .

DIVERSIFICATION IN SALES CHANNELS.

We continue to work on forming alliances with department stores and various national and international marketplaces to have a greater online and offline presence .

JUST-IN-TIME

We want this to be one of the first expressions that come to mind when you think of Regina Romero. We continue working to achieve greater efficiency in our production chain in 2021. Our main objective is to have the shoes you need , when you need them. Always available just a click or call away .

MAXIMUM CUSTOMER SATISFACTION.

We find ourselves working in an environment where we seek the greatest possible satisfaction for our clients . Therefore, in 2021, we seek to maintain that commitment as a corporate . We are focused on reinforcing all the areas involved to bring the highest quality shoes and excellent customer service to the door of your house.

DIVERSITY AND EXCLUSIVITY.

Regardless of your age or tastes, we want you to find the ideal model for you in each of our 2021 collections . As a company, we are constantly searching for the latest trends in fashion, to offer you exclusive shoes with extraordinary quality .

NEW ONLINE MARKET.

For many years our efforts were focused on a very particular audience. With all the changes that we have experienced in recent months, we decided to incorporate the younger or 'millennial' audience into our ideal client. We hope to have a greater presence in social networks to attract this sector of the population.

At Regina Romero we have our sights set on the future . These are just some of our goals to achieve in 2021. Some more ambitious than others, but all focused on creating a better service and better communication with you , our most important pillar. Every year we decide to write our goals, either physically or virtually, because we believe that this helps us to express our goals in a positive way . What are your purposes for this 2021?