THE STORY
With every change of season, we hear that a color, a style or a garment rules the season, but who decides what is in style? It is puzzling to see in shop windows, stores and magazines a concordance among color palettes, styles and silhouettes, and we often wonder who puts it there but, above all, how that universe is created before our eyes. How is it that some ideas are permanent and others simply seem to evaporate?
Understanding where fashion trends come from is also key to empowering ourselves. Every trend has behind it a set of stories, symbols and invisible forces that determine everything that shapes the today. Exploring those roots is key not only to dressing well, but to choosing consciously.
Runways: the source of inspiration
Fashion Weeks still set the calendar. In fashion capitals such as Paris, Milan, London and New York, visions are presented that work as compasses for the rest of the industry. Many wonder how such sophisticated, complex outfits could really make it to the streets. Not everything seen on the runway goes directly to stores, but it does influence the decisions to come.
Valentino FW25
Runways are a source of inspiration and a guide, though not tyrants, of key colors, emerging shapes and new combinations. Major brands experiment, provoke and present ideas. They are a kind of moodboard for universal creation.
Yves Saint Laurent FW25
From there, the brands closest to the consumer, like Regina Romero, translate that language into something more lasting and elegant and, in addition, adapt it to our brand's values. Let us consider that a single trend will be taken up by several fashion houses, but reinterpreted in a unique way within each to give its distinctive stamp. In our case, we understand that what matters is not being on trend, but knowing what is worth bringing into your style without ceasing to be in fashion.
The true oracles
Very few people know about the existence of trend forecasting firms such as WGSN, Trend Union or Promostyl. These offices seem to predict everything that is coming in fashion trends, consumption, marketing, behavior and more. In reality, they research, years ahead, everything we will probably feel and want to wear. These firms do not observe from fashion, but from social sciences such as sociology, psychology and deep global observation.
From various studies, they analyze patterns of behavior, economy, technology and collective emotions. From there come reports that indicate which colors, textures, styles or symbols will connect with the public in the coming years. This is a way of designing with purpose, aligned with what people are thinking, holding in or simply need to express. People see themselves reflected in these trends because they have been studied beforehand, to create a sense of belonging with everything around them.
Therapeutic laziness as hedonism, decorative food and versatile garments were some of the trends WGSN detected for 2025.
At Regina Romero we work with Italian studios that interpret these signals from the world of haute couture. This allows us to design timeless collections that feel contemporary but, aligned with our brand's DNA, are not fleeting.
The real world, a true trend thermometer
In this era, trends are also born in everyday life. The street style of some fashion icons or certain cultural movements has become a seedbed of inspiration. Real women, with styles of their own, mix garments, reinterpret classics and create combinations that later go viral. Creators watch them closely and, often, they become inspiration for the masses, like Olivia Palermo, or even muses for some designers.
Social media has also democratized access to fashion. And many trends are born because real women, like you, start wearing them before the magazines name them. This direct feedback is key: it is no longer about someone imposing, but about a living, well-fed conversation between the industry and its customers.
Culture, another great catalyst of style
A film, a song, a television series or an exhibition can change the course of a season. Art, film and music are key to fashion. Just remember how corsets came back after period dramas, or how cherry and burgundy tones are resurging strongly because of their emotional, nostalgic charge.
Burgundy red has positioned itself as one of the key colors of fall 2025
A very clear example of this happened recently with the film Barbie. Suddenly, everything seemed to turn pink. Fashion has always been a reflection of what we feel collectively. In times of crisis, we look for sobriety and quality. In moments of optimism, shine, volume and the unexpected emerge. That is why our collections are full of cultural nods, familiar shapes that are reinterpreted and textures that evoke stories.
The generation of desire: the collective unconscious
Why do all women suddenly want a platform shoe or a more squared silhouette? It is not arbitrary; it is a shared emotional response. Trends reflect inner needs: affirmation, nostalgia, the search for balance, the desire for renewal, and so on.
Previews of the Regina Romero FW25 Collection
In recent years, the need to return to the essentials has grown: noble materials, lasting pieces and real comfort. This stems from the dizzying transformation of the world and the risk posed by the industry of obsolescence and waste. We advocate not only for sustainable fashion, but for emotionally sustainable fashion. At Regina Romero this confirms we are on the right path: shoes made to last, to keep you company, and to feel good from within.
But then, do we follow fashion or create our own style?
In the film The Devil Wears Prada, starring Meryl Streep, there is a well-remembered scene in which she, responding to a mocking remark from the character Andy Sachs, explains how trends influence her even if she does not believe it. We choose what is offered to us, but selected from our personal taste. And all our choices are in plain view because they obey our emotions, thoughts and desires. It is a kind of mirror: we create our style, yes, but it is strongly influenced by trends.
Knowing where trends come from is not just general knowledge. It is a call to choose with more freedom, to look at what the world proposes, but always to decide from your authenticity. At Regina Romero we believe in that way of dressing: informed, elegant, with judgment. That is why we design with you in mind, so you can choose with intention and invest in what lasts. What matters is that every step you take reflects not only what is trending, but who you truly are.
model Judy Flow
