The concept of "evolution" has a high degree of historicity . Although its etymology refers us to Latin origins with the verb evolvere —which means “ to unfold ” or “ reveal ”— and the noun evolutio —to refer to the act of unrolling and reading a parchment—, the word as we know it today comes from of 18th century embryology , it was first used by the anatomist Albrecht von Haller in 1744 .

According to the RAE , evolution is "the action and effect of transforming, developing, or moving" ; In a biological and organic panorama , evolution specifically addresses the "process of transformation of species through changes produced in successive generations." For a company like Regina Romero , which has almost forty years of experience , knowing how to evolve has been key to our survival .

A career like ours, of just under four decades , is said to be easy. However, the road has been full of ups and downs . As in all stories, we have had great, happy and successful moments that we have shared with our family, colleagues and, of course, our clients. But there have also been difficult moments and a lot of uncertainty , in which Regina Romero was on the verge of disappearing .

Scientific theories such as Lamarck 's postulate that one of the fundamental elements for evolution is the ability to adapt ; abandon customs, practices or parts that weaken us and maintain those that strengthen us . For us at Regina Romero , the components that keep us sources are our values , those that we include in every part of our process .

What are the values ​​that achieve the evolution and permanence of a company like Regina Romero ?

Commitment; responsibility; persistence; integrity; modesty; gratitude.

Values ​​like these combined with the passion, which runs in the veins of the Romero family , are what keeps us afloat in difficult times. As a company we have survived everything : earthquakes, devaluations, competition from imported products - the entry of the Chinese market into Mexico -, advertising for "vegan skin", pandemics and many more things... but thanks to our ability to transform , adapt and evolve , we have positioned ourselves as a benchmark in the fashion industry in Mexico .

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«The ability to live through the most complex challenges and stages of our lives and, furthermore, learn from them, is the way in which evolution takes shape in the DNA of each of us.»

-. Regina Calzada de Romero

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