The differences between the fashion of the beginning of the last century , the 1900's and the 2000's are radical. From the silhouette, the type of fabrics and materials that were used to the underwear, a great leap in the way of dressing is notorious. But… What is the reason for this abrupt evolution ? There are many factors to consider ; technological advances , the breaking of the artistic avant -garde with traditional aesthetics and mass culture are some of the most important points.

One of the elements that most influence mass culture is music. It doesn't sound unreasonable to say that the inspiration for many of our outfits comes from musical artists. In the 70's it was the disco , in the 80's Madonna 's pop ; But in the 90's , the music scene began to turn towards a genre from the Bronx of New York: hip hop.

Cargo pants and tracksuits with sneakers were very popular in the late 1990s and early 2000s. Little by little , these items found their way into fashion magazines , the collections of major fashion houses, and the wardrobes of some of the most influential celebrities in today's industry.

The influence of hip hop and rap on fashion morphed into an aesthetic of its own that we now know as street style or urban fashion. It is characterized by being a relaxed style , with loose garments and a lot of movement , in short, it is a casual style.

The lax vision of this type of clothing has not stopped some of the biggest designers in the world of fashion from collaborating with various rappers , such as Chanel x Pharrell or Gucci and A$AP ROCKY. Some others have even ventured into creating their own clothing lines, such as Kanye West, Drake and Jay-Z.

At Regina Romero we know the importance of incorporating different trends and styles into our collections. Unlike other clothing brands, it is the importance we give to maintaining our brand DNA . That of an elegant but avant-garde woman who is interested in adding a touch of trend to her wardrobe without losing her style completely; a timeless woman who cares about comfort .

Do you already know our complete collection of urban sneakers ? Find it here .