With each change of season, it is clear that there is also a change in the configuration of our own universe. As we have told you in previous blogs, the trends of the Spring Summer 2024 season point to an intense, almost contradictory world, where we travel between the reality that is presented to us on the most visible surface and that which inhabits the deepest interior.

At each beginning of the creation of each collection, our designer creates a moodboard that illustrates the mood of her future creations.

But what inspires these ideas and, above all, the creation of such a striking and contrasting collection? In a world that seems to lose shape among all its setbacks, surrealism gains uninterrupted strength and floods all possible spaces: art, decoration and, without a doubt, fashion.

Mumbai model

The Spring Summer 2024 Collection exists in a universe that seeks fun, that plays and is almost artificial. Spring and summer are enshrined in a festival of solid color blocks, like the films of Wes Anderson or the architecture of Luis Barragán.

In the face of everything that afflicts the world, this collection has a free and innocent, but very mature spirit. It is not surprising that, next to bright colors, such as geranium red or neon pink, the trend of the office siren coexists perfectly, those women who break all stereotypes: their wardrobe shows that they have adopted those clothes and places that were attributed only to the opposite sex, but that they have managed to reform in their wardrobe and in their life.

Tamara model

And the woman who embodies this collection shows her glamor without limits of space or time. It lets you see it in the most everyday places or in the darkest hours. The sun emerges surrounded by an aura of fresh air in silhouettes and colors that gives us a feeling of resort chic , like in a photograph by Slim Aarons.

As we saw in the trends, this season's textures are shiny and translucent; There are delicious patent leathers that evoke sweet liquids and intense colors that dress the universe that houses them. This collection is a step into the future of a time of dolls and dreams.

Mitty model

But let's not get confused. The fantasy that floods this collection has been born from a deep sense of reality. The woman into whom all the rivers of color of Spring Summer 2024 flow is so solid, so authentic and so truthful, that she seems to be a product of the imagination.

Miami model

This is a powerful and sophisticated woman who is evident in neutral colors, but who lets her spirit explode in intense colors; a woman who builds herself every day of her life and who is extremely attractive to meet and overwhelming to whoever looks at her.

Cosmo model

These ideas are what have given rise to our new SS24 Collection, conceived and brought to us after hard work of observation and creation by our designer, Montserrat Vega Ariztegui.