Mexican brands have an increasing presence in the international fashion scene, which fills us with pride, but also lets us see that we have a great responsibility. Consumer demand for luxury products is growing — in Latin America, Mexico is the main buyer — so it is our duty to offer durable, high-quality products and promote good environmental practices, especially in the world. of fashion.

Jorge Romero and Sabrina Herrera pose with Abelardo Marcondes, CEO of LuxuryLab Global

This premise is part of the vision of the 12th edition of LuxuryLab Global with its theme "Inclusive exclusivity" , where it was stated that luxury brands are at the ideal moment to become agents of social transformation, making use of their influence and cultural power to open the conversation towards behavioral change.

The LuxuryLab forums have become the pinnacle of lifestyle, luxury and travel; which are attended by very important personalities who belong to these sectors and share their stories, experiences and contributions to them.

In this latest edition, held on June 20, Regina Romero was one of the brands selected to participate with the theme "Forging a legacy . " As part of the vision of this event, and being a brand that has a great history and always offers luxury and high quality, we had the honor of giving a brief, but powerful interview. Our moderator was Daniela Magún, Mexican presenter and singer.

Daniela Magún dressed our Pia Glam model . Photos Who Magazine

I attended this event accompanied by Sabrina Herrera Aspra, our director of marketing, communication and strategies. They asked both of us two key questions, with which we showed the importance of Regina Romero in Mexican fashion, her path and, of course, her legacy. It is an honor to share them with you.

Sabrina Herrera Aspra and, next to it, the model that bears her name

II. How has the brand evolved and adapted over the years to remain relevant in the luxury market?

astra model

III. What is the vision for the future of the brand and how do you plan to continue building its legacy?

Models exhibited at LuxuryLab, including the reni model

We are committed to maintaining our artisanal excellence and meticulous attention to detail. Investing in the development and continuous training of our artisans and the acquisition of the highest quality materials will be essential, as will exploring new technologies and manufacturing techniques that allow us to remain at the forefront of the industry without compromising our standards.

In terms of innovation, we will continue to be a brand that anticipates trends and offers unique and sophisticated designs, in addition to collaborating with talented designers and participating in fashion events and catwalks.

Romina Romero and Sabrina Herrera at LuxuryLab

Likewise, we will strive to provide an exceptional and personalized shopping experience. In every interaction, our brand must be memorable and our clients feel valued, captivated and satisfied.

Our stand had the personalized attention of the Romero family

IV. What role does digital marketing and e-commerce play in brand strategy?

Today, after almost four decades, Regina Romero already has a personality. For me, she represents the woman who can do everything. At 50 years old, Mrs. Regina founded her brand in the 80's, which represents the decade when the first generations of women entered the executive workforce. Regina Romero shoes these women to take those first steps.

Various media testified to our presence at LuxuryLab

This brand is named after a Mexican woman who, in the 80's, dared to compete in a world of brands with predominantly male or foreign names. Regina Romero's story is ultimately the story of any woman who decides to be authentic, who has a vision and decides to bring it to reality...

This was our interview . As you can see, our commitment remains valid and there is still much to do. We are fully involved in the growth and strengthening of our brand to continue leaving a lasting mark on the fashion industry, our legacy, in addition to strengthening the close bond with one of the fundamental parts of our history: you.

Corina model

References

https://luxurylabglobal.com/speakers/jorge-romero/

https://www.forbes.com.mx/tag/luxury-lab/