Building a collection takes time. Design, planning, purchasing, production, photography and marketing are processes that take 8-12 months. At Regina Romero we have a committed team that works with passion to complete each one of them.

The important thing: Knowing how to put together a collection. 

Everyone on the team is on the same page. We are currently finishing the Spring-Summer 2020 collection and we know that it is important that everything fit together perfectly.

From the lasts, soles, soles and heels, with the aim of achieving the first great results: THE INITIAL SAMPLE. This exhibition has an enormous amount of work behind it that we do with a unique and incomparable passion.

Each of these processes must be done in a detailed and precise manner. For example, we have 15 different types of lasts, of these 15 there are 2 to 4 designs of each one and these designs we make from 2 to 3 color combinations per design. For the SS20 collection we are working to achieve more than 150 samples in total.

It is exciting to see how each sample is taking shape, from the fashion concepts and their reinterpretation in Regina Romero. Each one, with a unique essence of trends, colors, heel shapes, etc. transforms into an unrivaled collection with a beautiful cast of shoes. All our shoes are the result of this development, always thinking of giving you a new experience.

Knowing that all this effort is going to reach your feet and that it will last for many seasons gives me a great sense of satisfaction.