By: Mishiko García.

When we hear the word "glamour", countless objects and moments come to mind that are sublimated into sparkle, lights, perfume; the pinnacle of grace, since glamor exudes beauty and elegance. It is a sensual charm that fascinates; It is undoubtedly linked to a kind of sophisticated charm.

But this concept began to be coined in the 19th century. Previously, "glamour" referred to a spell that altered people's perception, showing an ornate way of reality and presenting any vision in a way loaded with magnificence, glory and attractiveness.

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It was thought that those people who radiated a certain attraction and were able to seduce and fascinate through their personality were actually bewitching those who looked at them.

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We talk about magic. A magic that shines, captures and hypnotizes.

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In the world of fashion, glamor was used to designate characteristics that gave total relevance to essential beauty and a style that revealed excess, vanity, sexual and passionate attraction.

Today, the term is not far from its origin. Although it is not considered a concept related to the occult, we consider glamorous people who take care of their appearance and wear and wear clothing and shoes of distinction and high quality, in addition to carrying them with confidence, panache and ease.

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Glamor today implies luxury, value and refinement. We are sure that Regina Romero is a glamorous brand.

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By itself, glamor implies desire. Spells, conquers and attracts. We desire those who have it, but we desire even more to have it. This is what our GLAM collection models are like.

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