In fashion and in our world, color is essential. Colors transmit emotions and awaken creativity, in addition to representing our world. Therefore, each year, the Pantone Institute selects the color that will govern the following year.
SS24 Trends
The election for 2024 is surprising, with a powerful aura of balance. While many predictions would have leaned towards some shade of blue — or any of the trends seen on the catwalks for 2024 — , an ethereal breeze was chosen, ushering in Pantone 13-1023 Peach Fuzz , considered by the Pantone Color Institute as “a soft, velvety peach whose omnipresent spirit enriches the mind, body and soul”; In addition, it forms a beautiful synergy with the colors for the coming seasons.
The choice of this tone has to do not only with a chromatic issue - arising from hard work reviewing trends - but also with an attitude and a state of mind.
Pantone 13-1023 Peach Fuzz is a peach tone located between pink and orange that, in the words of the Institute, conveys kindness and tenderness; communicates a message of sharing, collaborating and building community with others; It is “a warm, welcoming tone that highlights our desire to be together with others or to enjoy a moment of stillness and the feeling of a sanctuary.”
Although it is not so noticeable, we live in hectic times, so this color acts as a balance, brings beauty to physical and digital spaces and has a certain visual perfume of nostalgia for the past.
This damask look is sophisticated and contemporary. Its lightness is striking and its air of the past is related to the warm elegance that modernity seeks.
Laurie Pressman, vice president of the Institute, says that it is a clean color with a vintage feel that “reflects the past, but has been remodeled with a contemporary atmosphere,” so it will not be surprising to see it applied in fashion, packaging, interior design and any design area.
Captivating images of ethereal spaces have been created around the world to represent the essence of this color.
This breeze of softness will reflect everything people are looking for at this time, “…it is a shadow that resonates with compassion, offers a tactile embrace and effortlessly unites the youthful with the timeless.”
One of the great fashion inspirations of all time, Lady Di, already wore this color
The warm and fuzzy feeling of this color is based on focusing on the importance of community and unity with others, so we searched for “a color that would express the desire to be close to those we love and the joy we feel.” by allowing us to tune into who we are and simply savor a quiet moment alone.”
This will be the perfect color to feel welcomed, in harmony with our interior and exterior, elegant, full of vitality and, above all, always in trend.
References:
https://www.pantone.com/eu/es/articles/fashion-color-trend-report/london-fashion-week-spring-2024
https://www.forbes.com.mx/forbes-life/moda-este-sera-el-color-del-2024-segun-pantone/ https://www.admagazine.com/articulos/pantone-color- from-year-2024
https://www.harpersbazaar.com/es/famosas/el-estilo-de/a46101509/moda-color-peach-fuzz-melocoton-color-pantone-2024-lady-di-isabel-ii/
Captivating images of ethereal spaces have been created around the world to represent the essence of this color.
Martha Patricia Godoy Morales
Gracias por compartir. Ver imágenes del color del año me deja una sensación de dulzura y delicadeza. Me encanta
01/14/24
Silvia Victoria
A pesar de la inocencia que emana el color Peach Fuzz, es un color lleno de elegancia!. Es como esa inocencia cautivadora que nos envuelve en su suavidad, sin dejar de sentir el poder que nos da, el sentirnos discretas pero elegantes!. Me encanta!!!
Abrazos!!
Silvia
01/14/24