![reginaromero-blog-Behind-the-scenes-ALBA](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-2-Alba_480x480.jpg?v=1645554861)
Our Spring-Summer 2022 Collection marks a before and after in the Regina Romero line. Fresh designs and an elegance that transcends time create a new aesthetic for the brand.
![reginaromero-blog-Behind-the-scenes-NALA](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-3-Nala-negro_600x600.jpg?v=1645554943)
To reflect these values correctly, we needed to come up with a monumental campaign that conveys this new image.
![reginaromero-blog-Behind-the-scenes-ALEXA](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-4-Alexa_480x480.jpg?v=1645555459)
In English, the making-of concept is used to refer to all the processes that go behind an article, photograph or advertising campaign. In marketing and photography, behind the scenes is the perfect way to include our clients in every part of the process.
![reginaromero-blog-Behind-the-scenes-NALA](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-5-Nala-rosa_600x600.jpg?v=1645555590)
![reginaromero-blog-Behind-the-scenes-TIARA](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-6-Tiara_480x480.jpg?v=1645555654)
Behind an impressive photograph is the work of many people. From photo shoot planning, location selection, styling , model casting and more. All these elements must add to and complement the style and sensations that the collection tries to convey.
![reginaromero-blog-behind-the-scenes-SHOOTING](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-7-Modelo_1024x1024.jpg?v=1645555712)
At Regina Romero we are very proud of our new Spring-Summer 2022 Collection . We hope you are enjoying it as much as we are and that this little guy behind the scenes has left you wanting to meet all our models.
![reginaromero-blog-behind-the-scenes-NOAH](https://cdn.shopify.com/s/files/1/0040/4668/4209/files/reginaromero-blog-Detras-de-camaras-8-Noah_600x600.jpg?v=1645555761)
María Jesus
No conocía la marca……..Me encantó.
08/06/22