Tendencias 2025: la visión de una nueva era

2025 Trends: The Vision of a New Era

February 15, 2025 · Mishiko Garcia

THE STORY

With each change of season, endless combination possibilities open up, shaped by what happens in the world and in the human mind. Explorations of color, texture and materials blend in different degrees with memories of other eras and new proposals.

In 2025, the highest expression of identity and the search for calm are the central axes of these trends, as well as responses to a new era that is racing toward a place never explored before, one that causes both uncertainty and curiosity; and from other eras, previously lived, all we know is that we must join it in a different way.

These trends, in turn, are loaded with combinations of elegance, contrast and personality. 2025 is a journey that approaches the future in a different way, one that does not try to imitate or reject it, but to understand it, while bringing in fundamental values of identity and the past.

The futuristic reflections of metallic colors open the way to tones beyond silver and stand against the contrasting sophistication of two-tone combinations. In this new way of trying to understand what is coming, the softness of pastel tones lights our way, seeking a cozier, more delicate space. We invite you to discover all the trends that will mark 2025.

Between present and future

Today, more than ever, the past fades faster and faster. The feeling that everything ends or goes away grows stronger, as does the dominance of futuristic aesthetics. But the passing of the years has taught us to cope with these feelings and pay homage to the classic: textures, details and delicate styles are now seen through the eyes of artificial intelligence, and metallic colors open a wide range: pinks, golds and shimmering pieces.

model Mina

Touching digital reality

Once we have accepted and looked at this reality, we no longer only want to touch it, but to transform it. The sense of touch is strengthened, seeking creativity and immersive experiences.

We want the digital to be gentle with us, and unlike the neons of other years, pastel tones have taken over to softly blend the tangible and the digital, to treat us with sweetness and immerse us in a modernized, welcoming world.

The search for well-being

Much of the twentieth century and, above all, the twenty-first, has demanded exhausting productivity from us. The outlook of recent years, and the rise of social ailments such as loneliness and stress, call for an effective antidote to burnout and anxiety.

Pantone's mocha mousse reflects this need. We eagerly want elegant spaces, full of good taste and comfort. The minimalist, fluid and effortless style is accented with deep luxury. In footwear specifically, this comfort shows in low heels, closing an era of constant pressure and offering spaces of restoration for everyone, without losing style.

model Fenicia

Expression of identity

But letting ourselves drift among the clouds of pastel softness and the aroma of a color that highlights the textures of coffee and chocolate does not mean sinking into self-pity or simply letting go. That is why this season we have a very high contrast: pastel silks also embrace the intensity of crimson. They do not compete.

Red represents, this season, the total expression of the self, once we have found an identity we had been looking for for years. We wear it passionately, just like the nature of its energy. It is time to show our personality without hesitation, and there is no better banner for it than this hue.

model Godiva

Two-tones

To understand a world dominated by contrasts, this 1980s-inspired aesthetic turns out to be the best way to grasp it. In our society today, we see a clash of events: technological progress is dizzying, as is the rise of social and political movements that recall the past. We wear duality to understand it.

model London

Eternal romance

Perhaps there is nothing more important to people than everything we build throughout our lives. The longing for what we love most from the past and wish to remain in the future is increasingly present, and details in fashion also say a lot: we see a rise in balloon sleeves and shoes with very marked details, such as bows, delicate straps, ribbons, flowers and contrasting textures, evoking French romanticism.

Future Dusk and other key colors

Although Pantone selected mocha mousse as the color of the year, Future Dusk is the color of the year for WGSN and Coloro. This tone is the culmination of all the trends we explored earlier: it is taciturn and intriguing, but also stabilizing. It is a reinterpretation of dark blue that shows us its connection to the future and the earthly, touching the plane of the surreal. Its transformative force will make us see navy blue everywhere, activating our senses.

In summer, however, another great protagonist makes its way: the Ray Flower. Light and flowers, quite literally, combine in a delicious butter yellow that recalls the warmest spaces of childhood, of the kitchen and of sun-lit flowers. This yellow is complemented by pinks, such as Trascendent Pink and the freshness of a renewed mint, with Aquatic Awe, as well as lilac and red.

Contact with nature

In our daily lives, contact with nature is increasingly rare, so we try to replicate it in experiences such as soft adventures, such as hiking, and the nostalgic coast, which is reinforced by pastel colors, inviting an endless summer.

model Marité

Nevertheless, nature in its most literal form shows up before us: floral dresses print portable nature on us, but the king of the season is, without a doubt, the animal print.

model Marce

These are the annual trends for 2025. Many of them you can already find in styles from our new Spring Summer 2025 Collection. Tell us which one is your favorite, which one you identify with and whether you have seen them on the streets.

model Claire