In 1984, my mother, Regina Calzada de Romero, decided to put her name on the brand she registered for the shoes that she had been manufacturing with my father since 1973.

In the BLOG Why is December 12 so special for Regina Romero? you can hear from my mom's voice, how she decides to do it and the signal she received that confirmed that she should do it.

When many brands create or invent fantasy names, that is, they invent names that they believe will be attractive from a marketing point of view; Regina Romero decides to use her name. This is done by the great designers who today are the great international brands, who know that they risk their reputation by doing so.

Like many designers and creators who use their own name, Regina Romero was convinced of what she was doing:

• Design using fashion trends to create fine, elegant and timeless shoes.
• Use only the best leathers and materials.
• Design and test lasts until you find the perfect fit.
• Manufacture to the highest industry standards.
• Listen and understand what your customers need.

It is a great responsibility to use your own name when creating a brand.

For more than 30 years, I have personally acquired the commitment of that great responsibility that is to take care of the name of the brand, which is that of my mother and my family, both that of my children, as well as that of my partners and collaborators who They are my big family.

I have been responsible, with a team of more than 100 people, for maintaining quality and commitment over the years.

Our team is dedicated not only to making shoes, because we always seek that when you buy your Regina Romero you are enjoying a different experience and that the best shoes in Mexico accompany you to take the steps of your life.

The design team is in charge of creating the collections always with the DNA of Regina Romero, selecting the best leathers and materials.

The production team plans, directs, coordinates and supervises the more than 80 operations necessary for each pair of shoes.

The administration, customer service, marketing, warehouse, logistics, business intelligence teams, etc. They work with passion and professionalism to ensure that you receive perfect shoes to your doorstep.

All of us, the majority proudly Mexican and some foreign collaborators, such as our consultant Giovanni Rosselli originally from the United States, believe and trust that Regina Romero has world-class quality. This was demonstrated in the last fairs that we visited where we managed to have several orders from the United States. New York, Alabama, New Orleans, New Mexico, Santa Fe, to name a few.

All this work is represented in our Regina Romero badge. This represents the four pillars of our mission:

• Passion for doing things and doing them well.
• Service, that dealing with us is always unmatched.
• Quality, not only in the product but also in the experience when acquiring it.
• Social responsibility and sustainability, both with you and with our collaborators and the environment.

That is why day by day we are working to be one step ahead of the others, both in quality and in the experience you have when receiving your Regina Romero at the door of your house. Each pair of shoes carries our commitment and love for the craft of making the best shoes in Mexico.