Each new season is like starting from scratch: studying new lasts, selecting seasonal colours, heels, platforms, fittings, textures, leathers, etc.

I have been doing it for more than 35 years and it is still fascinating to see how new designs come to life, how an idea is transformed... and at the end of a very intense process, we have the finished product. The most rewarding thing for me is seeing it on.

Throughout my life I have been to many exhibitions and been to many places where fashion is seen. Whenever I arrive at a place my attention is on seeing the shoes. I like to notice what women are wearing, what they like. Sometimes, I find that they are using Regina Romero and I feel great satisfaction.

When preparing a new collection, we not only include what is fashionable and new trends, we also focus on what we call "good taste".

My mother, Regina Romero, always taught me to be alert and to be a connoisseur and understander of what contemporary women wear, like, prefer, desire and need.

Today, I can tell you that it is not a product of chance but rather the experience of years of this passionate work that a brand has been in the market for almost 40 years and is distinguished by its fashion and quality.

A large number of people and teams are involved in the entire process, and day by day we verify all the details from the creation of the designs, selecting the supplies and materials, preparing the orders, coordinating suppliers that deliver the products on time and with quality for move on to the production line, where our master craftsmen make each pair unique. Then they arrive at our warehouses, we prepare the sets, models and costumes for the photography "shootings", and the entire marketing and sales process, to later put them at your feet.

This makes each day unique and incredible.