The Color of Resilience, Fight and Protest.

22 October 2022

At this point in the year, it is no surprise to anyone that the color pink , specifically the fuchsia tone, has invaded all the catwalks and outfits of the season . We can find it in bags , coats , dresses , glasses and , of course, shoes . In our blog “Fuchsia, the new liberation” , we tell you everything about the reason for the rebirth of this color.

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Historically , pink refers to femininity and delicacy , but this color is much more than that. It is the color of liberation ; In its most saturated tones it is defined as being associated with strength , risk and rebellion . Also, it is a color that symbolizes resilience , resistance and fight .

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For some decades now, the color pink has been revived for various social causes , redefining this color from all angles. For example, during the Nazi regime, homosexual men were marked with a pink triangle , it was considered a badge of shame . Years later, in the 1970s , this same triangle was taken up by gay activists as a symbol of protest against homophobia . It has since been reclaimed by the LBGTTIQ+ community as a color of pride that defines various identities .

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Another example is the pink crosses that remember women victims of femicides. One of his first appearances was in Ciudad Juárez, Chihuahua in the late 90's and early 2000's. In these years, the city was going through an epidemic of missing women, girls and adolescents. Feminist groups , together with the mothers and fathers of the victims, placed around 700 crosses along the border between Mexico and the United States to demand justice. for his daughters .

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But this fight does not stop only at social causes; Since the late 1980s , this color has been used to represent the fight of millions of women against breast cancer . It all started on October 19, 1983 , in Texas, United States when the first Race for the Cure was held . Participants in this event wore a pink ribbon to raise awareness about breast cancer , taking the discussion to the streets. This event served to inspire similar events around the world. Thanks to him, just five years later , the World Health Organization declared October 19 as the world day against breast cancer ; Now the entire month of October is known as the pink month , for the fight against this disease.

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The color pink is synonymous with struggle , from the resignification of symbols of oppression, to the taking over of public space in the name of memory and the creation of awareness , pink is a color that we must wear with pride . This pink month , we remember all the women who faced breast cancer , those who emerged victorious and those who, sadly, lost the battle. Let's support the fight of these women and every time we wear a pink garment , we will do so empowered and proud knowing the weight that this color carries.