According to the RAE (Royal Spanish Academy of Language) the word “experience” has two main definitions : knowledge of life acquired by the circumstances or situations experienced; circumstance or event experienced by a person.

Both definitions speak to me deeply, since I am a faithful believer that whatever we experience can teach us something and become an experience. Personally, I always strive to be part of positive experiences , either first-hand or with small details that leave their mark.

I remember very well when I was little and accompanied my mother, Regina Calzada de Romero, to the boutique we had on Presidente Masaryk Avenue. She always tried to attend to all the clients in a personal way , asking them about their tastes , their needs and paying close attention to the style of each one. What stuck with me the most is his way of creating a bond with each of the people with whom he walked through that door. More than serving a client, she was chatting with her friends.

All of this is reflected in the work we do every day at Regina Romero. That unique pink box contains all the love and dedication of so many people, myself included. Everyone at this company strives to turn each of your purchases into an unforgettable experience , no matter if it is online or in our physical boutique.

It all starts with the imagination of our designer who is in charge of putting her dreams on paper so that, in the end, you can enjoy a pair of exclusive shoes of excellent quality.

Each of our models requires the outstanding work of many Mexicans dedicated, with the passion that characterizes us, to our beautiful trade. Needless to say, each Regina Romero shoe you wear has more than 120 manual processes , just in the production and manufacturing area.

But even beyond the manufacture , owning a pair of Regina Romero becomes an experience that involves the senses . Upon opening the box, we already delight our eyes with our flagship color; but afterwards, touch and smell become the protagonists : the texture of the leather, the suede, the silhouette of the shoes... and let's not forget its aroma , which remains for a long time due to the quality of our materials.

Finally, once again, our eyes will be delighted to appreciate this pair of shoes and, above all, to look at ourselves in the mirror and see how we see ourselves with them already on. By using them , we will remember our outfit and it will always be a pleasure to know that we have one or several pairs of Regina Romero in the closet.

It 's easy to love what we do, shoes are our favorite companions. These accompany us in our walk day by day, collecting all those experiences that will make us grow and leave a mark on us. And it is that, I have verified that a transcendent event can happen in any place and with any person. That is why it is important to be prepared.

For me, working at Regina Romero and continuing the legacy of my parents is an enriching experience that I have always shared with my family. Day after day , each of the members of our team joins this Romero family and, of course, you , who are the sustenance and the reason why we continue to strive to create much more than just shoes.