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Fashion Director Pics.

27 April 2021

The Spring Summer 2021 season brings a colorful , fun collection . It is full of different geometric silhouettes with contrasting organic curves . In addition, the special editions , the models of our Capsule Collection , include hand-woven leather , pleats and handcrafted folds .

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With each season , a different concept and look & feel is created . Our creative and content team plans and carries out different photo sessions , both in the studio and in different locations, thus giving a specific image . This is done in order to convey the idea and the central concept that each collection wants to tell .

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In this new blog we want to share with you the favorite selection of our creative director, Montserrat Vega. You will find both her favorite models of the season, as well as the most special photos for her.

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“This photograph was from our first shooting , the official catalog one . In this session we take photos of each of the samples with a colored background , either neutral or representative of the collection . This model is our LOLITA platform , created in soft orange nappa leather with an adjustable ankle strap.”

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“Another studio shoot was the bridal line shoot . This low-heeled model is our CELIA shoe . A shoe with an air of delicacy, with a fine strap that hugs the foot, with a super stylized toe made of leather. This bridal photo shoot highlights the beauty and romance of these new designs .”

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Our creative team traveled to one of the most beloved Mexican beaches, Acapulco , for a seasonal photo shoot .

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“In these photos, our colorful designs contrast with spaces of neutral and organic tones. Sand, sun and sea . The perfect match for our shoe collection. Our TESSA low-heeled sandal gives the illusion of barefoot-like comfort .”

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“The content team wanted to create a more dynamic and fun photo shoot . Many of the poses involved jumping and moving poses . Our KYLIE model is a new urban shoe , created entirely in leather with a super light rubber sole . In this image, we wanted to represent this lightness with these kind of airy and fun poses .”

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Another style of photography that we love to do, especially because you can appreciate the detail of our materials, always of the best quality , as well as construction details, are artistic photographs .

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“In these types of photos, the shoes interact with the space on their own . For this season, as the theme of lightness and the organic concept are central, we created an underwater effect , to bring to life a photo shoot that almost literally submerged our most beloved models under water. Our CLAUDINE heeled sandal has a beautiful lizzard print leather , while the close-up photo of our LOLITA platform allows you to appreciate the raw texture of the brown leather.”

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Another location of our shooting was a trip to San Miguel de Allende , where we rescued the beauty and tradition of the town to mix it with the modernity and harmony of our collection.

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“We wanted to give our collection a beautiful, open space to photograph. From interiors in old and picturesque houses , abandoned architecture in historical ruins, through the alleys and even inside the bullring.”

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“We took advantage of the rustic and combined space of San Miguel de Allende to photograph our incredible limited edition line of cowboy boots in various combinations of skins. Plays of light , open spaces, contrasts and different poses, as well as artistic photos , highlighted the beauty and eccentricity of our new boots.”

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